Concept | Visual Direction
IMAX is the pinnacle of the cinematic experience. The massive screen, comfortable seats, and incredible sound all make for memorable movie-going experiences. For their upgraded cinemas, IMAX wanted to explore concepts and language to effectively convey their new laser projection technology, alongside enhanced theaters and sound design. I developed a direction called 'Prismatic,' emphasizing the three key components of the IMAX experience: image, sound, and space.
SOUND
IMAGE
SPACE
