"No Plus Like Home" Campaign
B1G+ subscriptions give you access to live streaming of over 1,700 non-televised games and events produced by Big Ten Network StudentU. With more Big Ten sports content available anywhere else, there’s no place like home—B1G+. I aimed to highlight the abundance of features and exclusive content available on B1G+ that fans might not be fully aware of. My goal was to demonstrate that B1G+ is the ultimate destination for all things Big Ten sports, showcasing a comprehensive collection of content that is available exclusively on this platform and nowhere else.
The challenge was to develop a system that could showcase multiple sports, encompass all schools (14+), and also incorporate the BTN+ brand. In response, I devised a grid system that could reveal and contain footage and text, creating unexpected transitions and animations. This approach successfully leads the viewers on a captivating journey through all that B1G+ has to offer. Utilizing a dynamic grid format empowered me to seamlessly swap out footage, images, and logos based on the school or sport. This flexible structure ensured customization could be done easily for any team or athlete while keeping the visual framework adaptable when distributed across all platforms.
| :30s Main Spot Concept EverGreen |
                                                 | :30s Main Spot Concept B |
                                                     | :15s School Specific Spot |
                                            |  Social/Digital  |
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