"No Plus Like Home" Campaign
B1G+ subscriptions give you access to live streaming of over 1,700 non-televised games and events produced by Big Ten Network StudentU. With more Big Ten sports content available anywhere else, there’s no place like home—B1G+.
The challenge was to create a system that could highlight multiple sports, represent all 14+ schools, and incorporate the BTN+ brand. The solution was a dynamic grid system that revealed and contained footage, text, and logos—enabling unexpected transitions and animations that kept the energy moving. This flexible framework allowed easy customization for any team, sport, or athlete, while maintaining a cohesive look and feel across all platforms.
| :30s Main Spot Concept EverGreen |
| :30s Main Spot Concept B |
| :15s School Specific Spot |
| Social/Digital |
