"No Plus Like Home" Campaign
B1G+ subscriptions give you access to live streaming of over 1,700 non-televised games and events produced by Big Ten Network StudentU. With more Big Ten sports content available anywhere else, there’s no place like home—B1G+. There’s so many features and exclusive content that many fans may not completely know, so I wanted to show that B1G+ is the home for all things Big Ten sports by literally showing everything is inside — and nowhere else.
The challenge was to come up with a system that enabled to feature multiple sports, every school(14+) and the BTN+ brand as well. I devised a grid system that could reveal/contain footage and type, creating unexpected transitions and animations that was able to lead the viewers on a journey through all that B1G+ has to offer. And this grid system allowed me to swap out footage, imagery, and logos so that individual school or sport was easily accommodated and also scalable throughout multiple platforms.
The challenge was to come up with a system that enabled to feature multiple sports, every school(14+) and the BTN+ brand as well. I devised a grid system that could reveal/contain footage and type, creating unexpected transitions and animations that was able to lead the viewers on a journey through all that B1G+ has to offer. And this grid system allowed me to swap out footage, imagery, and logos so that individual school or sport was easily accommodated and also scalable throughout multiple platforms.
| :30s Main Spot Concept EverGreen |
| :30s Main Spot Concept B |
| :15s School Specific Spot |
| Social/Digital |
