For the murder mystery drama Grosse Pointe Garden Society, set in an affluent suburban garden club, I developed the central concept: “Garden Trap.” This visual metaphor twisted innocent garden imagery into something sinister—mysterious, threatening vines that ensnared viewers and hinted at the show’s darker undertones. The concept became the creative foundation for the entire campaign, shaping key art, social, and digital assets, and establishing a cohesive visual language that revealed the danger hidden beneath suburban perfection.
Initial Concept Development
Social Concept Development
