Visual Direction | Design
The NBA playoffs represent the pinnacle of professional basketball, where the best teams from the regular season battle it out for the ultimate prize: the NBA championship. I created the visual direction for "WE ARE ALL IN THE FINALS!" championship campaign. Recognizing the target opportunity audience of 50+, I set out to discover a way to cater to their interests, ensuring they find a compelling reason to tune in without alienating our core fans. So, I modernized the look while retaining their classic black/gold color scheme for the finals.
This concept captures the chatter and commentary on social media and the frenzy of fans, media and players themselves as we all weigh in as part of the collective consciousness of the NBA Finals. Multiple perspectives from fans and their favorite players build tension and anticipation. I integrated quotable statements from pundits, bloggers, sports influencers and celebrities alike into a design system to draw the viewers' attention. Dynamic and bold type and emotive photography bring this look all together and create a fresh and intimate glimpse into our collective voice.
