The NBA Playoffs are the pinnacle of professional basketball, where the league’s top teams compete for the championship. Our concept tapped into the excitement of the Finals by capturing the voices that fuel the game—the chatter of fans, the insights of pundits, and the reactions of players and celebrities alike. This collective commentary became the foundation of the design system, weaving together quotable statements, bold typography, and emotive photography. The result is a dynamic and intimate look that builds anticipation, amplifies multiple perspectives, and reflects the shared energy of the NBA community across platforms.
