Visual Direction | Design

The NBA playoffs represent the pinnacle of professional basketball, where the best teams from the regular season battle it out for the ultimate prize: the NBA championship. I created a visual direction for "WE ARE ALL IN THE FINALS!" campaign for the championship. Knowing that I was looking to reach the opportunity audience of 50+, I set out to find a way to cater to why they would care to tune in while not alienating their core fans. So, I modernized the look but still kept their classic black/gold color scheme for the finals. 
This concept captures the chatter and commentary on social media and the frenzy of fans, media and players themselves as we all weigh in as part of the collective consciousness of the NBA Finals. Multiple perspectives from fans and their favorite players build tension and anticipation. I incorporated quotable statements from pundits, bloggers, sports influencers and celebrities alike into a design system to draw the viewer's attention. Dynamic and bold type and emotive photography bring this look all together and create a fresh and intimate glimpse into our collective voice. 
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