A $20 billion integrated health care provider and insurer, Pittsburgh-based UPMC is pioneering new models of patient-centered, cost-effective, and accountable care. In close collaboration with the film’s director, we established the UI design direction that visually reflects UPMC’s forward-thinking approach to innovation and care delivery. The design aimed to convey the brand’s technological sophistication and human-centered mission through intuitive, cinematic user interfaces integrated seamlessly into the storytelling.
