For NBC’s massive One Chicago franchise, I developed the concept “Layers of Chicago” to capture how storylines and characters interweave across Chicago Med, Fire, and P.D. By layering raw, contrasting imagery, the visuals revealed authentic, intimate moments within the city’s larger narrative, while the iconic “C” unified the creative under a strong Chicago brand identity. This concept phase served as an exploration for integrated marketing—providing a foundation for potential key art development and cross-platform storytelling.
Initial Concept Development
Development Phase II
