SUITS LA is a spinoff of the SUITS franchise, following Ted Black as he relocates from New York to Los Angeles to reinvent himself and his firm. The creative challenge was to capture LA’s distinctive energy while maintaining the sharp, sophisticated tone of the Suits brand. During concept development, the visual direction evolved—most notably the color palette, which shifted in response to the LA wildfires. My primary focus was motion concept development (TV trailer, social, and digital assets), which ultimately aligned with and supported the larger integrated marketing campaign.
