Concept | Visual Direction
IMAX is the pinnacle of the cinematic experience. The massive screen, comfortable seats, and incredible sound all make for memorable movie-going experiences. For their upgraded cinemas, IMAX wanted to explore concepts and language to help convey their new laser projection technology along with upgraded theaters and sound design. I developed a direction called "Prismatic" which emphasized 3 key components of the IMAX experience which were image, sound and space.