IMAX is the pinnacle of the cinematic experience—the massive screens, immersive sound, and comfortable seating create unforgettable moments. For their upgraded cinemas, IMAX sought concepts and language to communicate their new laser projection technology, alongside enhanced theaters and sound design. I developed a direction called Prismatic, drawing inspiration from how a prism transforms light—mirroring the brilliance of IMAX’s laser technology. This concept emphasized the three key components of the IMAX experience—image, sound, and space—and was designed to flex seamlessly across all channels as a 360° marketing system.
SOUND
IMAGE
SPACE
